About Us

The mission of Blue Ridge PBS is to enrich people's lives
by providing educational, informational and cultural programming that fills a unique role as a positive and lifelong resource for the communities we serve.

Founded in 1967, Blue Ridge PBS is the sole public multimedia enterprise serving 4 million individuals in portions of five states. The station’s coverage area includes southwestern Virginia and bordering counties in Kentucky, Tennessee, West Virginia and North Carolina.

Elmo and Alicia Keys

Blue Ridge PBS is the four-time winner of regional Emmy Awards for documentaries and community service. As the region’s storyteller, Blue Ridge PBS offers outstanding informational, educational and cultural programming, along with an award-winning local production team devoted to regional issues and interests.

No matter where you live, Blue Ridge PBS enriches your community through our local productions, national programming and educational initiatives. 

Based in Roanoke, Va., Blue Ridge PBS is comprised of four broadcast channels and two YouTube channels: WBRA-TV 15.1, Southwest Virginia PTV 15.2, Blue Ridge PBS Kids 15.3, Create 15.4, Blue Ridge Streaming and Project Southwest.