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Blue Ridge
PBS is bringing back "On the Road" this spring, reviving
this award-winning, viewer favorite with a new look and
fresh local stories.
"On the Road" is a collection of stories from across the
region, broadcast at various times throughout each day.
The stories, each just a few minutes long, highlight
local personalities, businesses, organizations and
events, all interesting subjects and cultural treasures
from our own communities.
"We are
the region's story teller and community square,"
said James Baum, Blue Ridge PBS President and CEO.
"With "On the Road," we will share stories about our
local history, arts and culture-stories that truly make
this region special."
By airing
"On the Road" stories multiple times on a daily basis,
Blue Ridge PBS is able to add significant local content
to its programming schedule. It also helps the featured
subjects, giving them a voice and reach that magnifies
their effectiveness. For example, a piece about Henry
County custom furniture maker Eric Gilbert began airing
April 21.
All "On the Road" stories will air during station
breaks, in between longer-format shows like "American
Experience" or "History Detectives." When possible, the
stories will be strategically paired with shows of
similar content, making "On the Road" an oasis of
quality local programming among many well-know national
programs. Broadcasting these regional stories will also
make station breaks more interesting on Blue Ridge PBS.
"I'm
excited that Blue Ridge PBS is beginning 'On the Road'
with stories from Martinsville and Henry County,"
said Debbie Robinson, Director of Tourism for the
Martinsville-Henry County Economic Development
Corporation (EDC). "The EDC is eager to help Blue
Ridge PBS in highlighting stories about the area's
vibrant cultural offerings. We're sharing the sights and
sounds of Martinsville-Henry County which increases
awareness and offers viewers more reasons to visit our
area."
"On the Road" is made possible, in part, with a grant
from The Harvest Foundation, supporting expanded
coverage of Martinsville and Henry County as a place
where everyone has the opportunity to live, work, and
play.
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